PROJECT DETAILS

Concept Brand

Design Challenge via Instagram

Brief: Create a whole brand identity for ‘The Rug Club’. They are a rug business that creates fun and colourful handmade tufted rugs. They want others to be able to express themselves in the comfort of their own homes. Create a primary logo, logo mark. social media design and thank you card.

Process: This project is a design brief challenge from Instagram. These challenges are a form of practice for me as well as a bit of fun. When designing for this project I wanted to stay true to the brand description and convey the handmade element, personal expression and the product of the brand. The colour choices were simple, orange being my favourite colour and the blue being a complimentary colour.

*See the above image for more details*