Transmedia Campaign
CONCEPT BRAND - CAMPAIGN - MERCHANDISE - SOCIAL MEDIA - POSTER
This project was created for a Transmedia Practice class in University. Focusing on campaigning for a good new story and communicating it through a concept brand and three media channels.
Read about the article that inspired this project!
PROJECT DETAILS
Third Year University Project
Brief: Using Transmedia practices, create a campaign that centres around an organisation/business, focusing the theme on a happy news story.
Idea: The good news story used for this project was that of coral breeding to save coral reefs around the world. I wanted the organisation to be focused on informing and collaborating with the Gen Z group; I developed this concept that aims to raise awareness and funds for the scientific efforts of coral breeding. With the target market being Gen Z, the transmedia channels were specifically chosen to directly appeal to that demographic.
Feedback:
Outstanding exploration and engagement with audience and persona development to connect with your issue Amber. Excellent visual development applied across all media channel outcomes. Excellent, clear presentation visuals, professionally executed and presented. Outstanding work this semester Amber! It has been a pleasure having you in class. I wish you all the best in life and design :)